All Your Jewellery Needs From One Unique Brand For Stunning Designer Jewellery Collections
Frustrated by the uniformity and poor quality of much high-street jewellery, businesswoman Rosita Heshmati preferred to buy her jewellery directly from small designers and boutique stores, during frequent trips to southern Europe, and to the Mediterranean in particular.
Here she found both the quality (gold, silver, pearls, gemstones) but also the expressive, unique designs she craved, both for everyday wear and special occasions.
“I ended up with a whole jewellery box full of these wonderful creations” she explained, “and found that I was often the envy of my friends, who began to ask me to choose items for them whenever business or pleasure took me back to this beautiful part of the world, where nothing made me happier than scouring the small streets of Venice, Florence or Istanbul for undiscovered creative gems.”
Realising that many other women wanted the same things she did, high-quality designer jewellery that would set them apart with its originality, femininity and the finesse that came from centuries of traditional jewellery-making, combined with a Mediterranean lyrical expressionism – Rosita set up her business, ‘Expressions Des Bijoux’, which offers eight different stunning jewellery collections, reflecting a variety of tastes and styles, from refined simplicity to luxurious drama.
“Men were also very much in mind when we set up the business”, Rosita commented. “There is little more intimate or seductive for a woman than receiving a piece of jewellery as a gift, but men are often unsure about what to choose or how to go about it. For this reason, we have arranged the collections around look and feel, so that men can easily pinpoint the style of their lady love. We also have a section of our website which guides men through the gift-buying process – and of course, we are only too happy to help directly with suggestions too.”
“… Men were also very much in mind when we set up the business…”
Rosita’s love of beauty and belief in the power of adornment began at an early age, when, during a childhood in her native Persia, she watched her mother create bespoke wedding gowns for brides-to-be. “I would sit quietly, for hour after hour, noting how a small cut or shape change could transform a dress and its wearer; how certain materials fell and draped; how hand-sewn pearls or beads added lustre and watching, mesmerised, as women were transformed before my eyes for their big day.”
After moving to the UK, Rosita continued her love of design into her own career as both an interior designer and property developer, enjoying both the beauty of aesthetic arrangement alongside the drive and excitement of business and it is these skills she has brought together for her new enterprise, where jewellery across a whole range of tastes and prices features beautiful stones such as citrines, aquamarines, tourmalines and turquoise, alongside precious metals and the occasional diamond.
“I believe that women can fill a whole jewellery box in one go with us and still know they will be the only ones in the board room, at the party or wedding, to be wearing these wonderful pieces…”